Tag Archives: seo help

Hey can I get an SEO overview! Well here you go!!

Every day billions of people use search engines to find information about topics that interest them. In July 2010, the research firm Comscore recorded 16.6 billion searches in the U.S alone. From consumers searching for restaurant reviews to multinational corporations seeking major partnerships, search engines are a key way that customers find businesses, and businesses find each other.

Search Engine Optimization (SEO) is the art of optimizing your company’s website so that it can be easily discovered through web searches. The more successful your optimization, the wider is your sales net. Considering the vast scope of the Internet, once your website has been successfully optimized, customers you would never have been able to locate through any other means will start approaching you for goods or services.

Although SEO is a great way for any business to attract new customers, I have found that only e-commerce and consumer-targeted companies tend to invest a significant portion of their marketing budget into SEO. Yet, data shows that websites that don’t appear on the first page of a search are largely ignored. Even the difference between where you are on that first page can make a tremendous difference.

From my experience I’ve found that most companies neglect SEO simply because they haven’t heard of it, or they think it is only important when selling directly. I’m here to tell you that if you aren’t thinking about SEO, your competitor probably is, and you need to act now to maintain your competitive edge.

A Majestic SEO Overview

In the same way that you plan collateral for a trade show, the elements on your website need to be tailored to appeal not only to customers but to search engines. Think of it this way: instead of flashy signs and giveaways to get people to talk to you, you have search engines that show results for exactly what your audience is looking for; instead of the booth itself, you have a well-designed website that keeps the attention of the visitor and encourages him or her to follow up with you.

Two SEO Myths and Misconceptions

“We’ll do a big push later.” Often, companies mistakenly assume that a SEO “push” can be done at any time, and that this will instantly increase their search engine visibility. Wrong. Like any marketing or public relations campaign, SEO needs to be included from the beginning in order to be most effective.

Google, which controls the majority of searches (currently 70%), detects sudden changes relating to your website, such as when there is a marked increase in the number of links pointing to your site within a short period of time. Therefore, to suddenly do a SEO “push” is not only bad planning, but can lead to a Google penalty. Nowadays that is the equivalent of casting your company’s online presence into obscurity.

“SEO isn’t necessary for my website.” Many companies mistakenly conclude that they don’t need SEO because they don’t have a product they are selling directly, or perhaps they are not actively reaching out to customers at the current time. But if your company doesn’t have an audience of some kind, you wouldn’t have a website, or a business, for that matter. Understanding your audience and what they search for is vital to the overall success of your business.

Four Quick Tips To Get Started With SEO

Now that we’ve covered the importance of SEO, let’s discuss three simple ways you can optimize your website.

1. Evaluate the SEO Strength of your site

There are many more factors that influence your SEO score, and learning all of them requires precious time which you probably don’t have. You can use our company’s free online SEO evaluation tool to get a pretty good idea what the SEO health of your site is. With This information you get can easily spot common SEO issues like problems with your metatags or sitemap, and fix them yourself.

2. Fill in the Title Bar

Take a peek at your Title Bar (the blue space at the very top left of your screen, or found on the Window menu of Macs). If you see a generic default that says “Home” or “Company Name,” you can be sure that your site is definitely suffering from a lack of SEO. The Title Bar may mean nothing to you, but it is one of the most important pieces of information that search engines use to determine the relevance of your company’s website to the searcher’s query. In other words, it provides search engines with the key terms they use to determine what your site is all about.

3. Keyword Selection

Selecting the right keywords is easier than you think. If you sign up for Google Adwords, you will be able to see at no charge not only what people are searching for, but also exactly how many people do a particular search each month. This allows you to determine the big keywords everyone is looking for such as “green energy,” but also smaller more targeted ones that your direct audience will be looking for. These keywords are known as long-tail, and though often ignored, they can sometimes be the most vital.

4. Meta Descriptions Matter

Often when building their website, companies ignore the “meta description” area, seen only in the HTML but not by visitors to the site. Search engines often insert this text below a website’s name in the search results. By leaving this section blank, you let the search engine’s robot to decide what is important about your site, rather than providing that information yourself.

The Best Long-Term SEO Strategy

There is no substitute for quality content when it comes to website design. Quality content is also the key component in SEO, because search engines privilege sites that provide detailed information about what they have to offer. Sites that offer only meager information such as those that, for example, list only products and prices, fall to the bottom of the search results. Creating pages that are interesting, useful, and even educational to your audience is the best long-term SEO strategy. It will not only score points with the search engines, but it will repeatedly bring customers back to your site, and cause them to want to share it with others via email and social networking platforms.


Search Engine Optimization in an Increasingly Social World!

While many (foolishly) argue that SEO is dead, that isn’t likely to happen soon. Many experts tells us that SEO is here to stay, and I agree.Social-SEO

But SEO is changing rapidly, and one of the biggest forces driving those changes is the increasingly social nature of the web. (social media)

Search Engine Motivations

One fascinating thing about SEO is the constant change. Most of us experience this through the changes made by the search engines to their results, such as the recent advent of Google Boost. What interests me more is what motivates these changes?

We could provide the simplistic answer of “increasing profits,” which would be correct, but it isn’t sufficient. It may sound trite, but the answer for both search engines is increased user satisfaction.

In Google’s case, this is measured by click-through rates, low bounce rates, and a variety of other metrics. These types of metrics are seen by the search engines as social signals.

Google’s sources for this data include: Google Analytics, the Google Toolbar, Custom Search Engines, and user behavior within the search engine itself. Data available to everyone includes user engagement with social media sites. Google has more access to data on user behavior than any other entity on the planet.

Some of you may think I’m missing the fact that large companies are inherently evil and Google is no exception. Let’s not debate that point. The profit motive of Google (and Bing as well) is well served by high levels of customer satisfaction.

Google’s huge market share is the key source of its profits, and they have a huge disincentive to drive down that market share. If you were Google, would you make changes that increase your profits today by 5 percent if you knew that you would lose 10 percent in market share over the next year, probably to an extremely dangerous competitor, such as Bing or Facebook? No.

That market share is the golden goose that drives profits. Google wants to maintain or increase that market share by using the enormous amounts of data it has to constantly test new ideas and increase user satisfaction.

bing&facebookWith Bing and Facebook pushing new and innovative ideas, the pressure is enormous. Users aren’t compelled to use Google, and all these services are free, so switching costs are low. Don’t piss me off Google, or I’ll take my searches elsewhere!

Social Sites

Another aspect is the interactions on social media sites. Sites such as Facebook and Twitter are the obvious examples, but there are also user reviews, comments in various forums, spam complaints, blog postings, news articles, and more. These all provide signals to the search engines.

Volume of activity is one signal. Lots of references to your site is certainly an interesting data point, but sentiment analysis also allows search engines to get a signal as to whether people like what you’re doing. Sentiment analysis may not be in active use by the search engines at this time, but it’s hard to believe that it won’t be in the future.

Thinking about a spammy link campaign? Think again, because someone might decide to spill the beans on you and start a raging discussion on a blog, or set of blogs, about your site, or do it on a forum somewhere. That would provide negative sentiment signals.

Plan to do some guest posting and provide people with crappy articles because all you care about is the link? Bad idea.

Starting to build thousands of crappy web pages to capture the long tail of search? Could well backfire on you.link-building

In our highly social online environment, the true spam police is us. Our behavior on a web site can impact the way the search engines perceive it.

What we write as comments on a blog post is crawled, interpreted, and read. Is there a risk of manipulating this collection of signals? Not easily.

Social communities guard the sanctity of their environments more thoroughly than any search engine ever could. Spammers still can run a bot that jams thousands of comments into inactive forums and blogs, but the search engines aren’t going to put much weight on that. A discussion involving a popular Twitter user, or on a popular blog like TechCrunch will get a lot more weight.

How Does Social Behavior Affect SEO?

The main impact is on the amount of time you must focus on providing a positive user experience on your web site.

Website conversion optimization is now an important part of SEO. So is a deep understanding of usability and web design. As Kim Krause Berg would argue, a holistic approach to usability and SEO is required.

Traditional SEO thinking would tell us that videos and graphics should be used sparingly, and that text is king. However, the web is a place where instant impressions matter most, and few people want to engage in paragraphs of text.

Put another way, people want visual experiences. If you don’t take the time to do that, what are you? To many, that is the mark of a spammer.

People don’t hang out for long periods of time on sites that they believe are spam. This may not be entirely fair, but the judge and jury is the user.

This doesn’t mean that text is dead. It still plays a big role in driving the long tail, and providing the search engines with context that they can’t get from other signals. So you should have text as a part of your pages, but if you implement large gobs of text on the page you may drive users away and hurt your SEO results to boot.

Balance is key. In addition, there are some types of pages where large quantities of text are highly desirable. Someone who just found out they have cancer will want to read everything they can get on the topic.

From a link building perspective, it’s important to provide value wherever you go. Give them something valuable to link to. Or, if you’re giving them an article, give them good stuff to post.

Is that guest post something that someone might tweet? If you spew a hundred articles out in guest posts and no one ever tweets any of them, you’ve just provided a signal of low quality user experiences that reflects poorly on your site.

Embrace the Social WebThe Social Web

Instead of focusing on the negative, focus on the positive. Embrace the social web, feed it good stuff, and it will embrace you back.

This isn’t meant as a “build and they will come” statement. You need to actively promote your stuff. You need to tell the world about it.

But, if you’re truly a contributor, no one will mind. In fact, they will jump right in and do some promoting for you. Now that’s a positive signal!