I cant tell you how many times I have worked with clients whose ecommerce platform is either totally incapable of being optimized for SEO or is severly limited. Heck, in some cases, we can’t even get basic Google analytics tags installed!
I hate to name names but one of the worst systems I have seen to date is Miva Merchant. Several developers I have worked with absolutely hate the software, saying it is ‘a bunch of crap…’ and basically they are not even able to add a basic Google analytics sitewide tag, and asking them to add the commerce tracking tag or even the basic Google conversion tag (which is so so basic) was simply impossible to do!
How do these vendors expect their customers to run ecommerce business using a software platform that doesnt even allow for web analytics and tracking? I have basically had to tell several clients that I couldnt help them, as much as I wanted the business, I cant really conduct online marketing programs if I cant even have analytics in place.
Other clients have come to me with inhouse/homebuilt commerce systems, again with some real fundamental problems like not being able to have customized page titles or meta information for each page! Or using session ID’s in the URLs….
I guess I am just upset that these customers basically are SOL and will likely have to migrate to a new platform..
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